Farno joins Bayer Global Headquarters

Bayer Environmental Science has announced that Peter Farno, former Director of Marketing for its U.S. Professional Pest Management (PPM) business, has joined the BES Global Headquarters in Lyon, France. He has been named the Global Portfolio Manager for the Green Industry.

As part of his new role, Farno will manage the Green portfolio in key regions and countries, liaise with Bayer CropScience to bring new technology to the Green markets, and oversee key active ingredients to ensure adequate supply and cost of goods. His responsibilities will span the Golf, Lawn Care, Nursery/Greenhouse and Industrial Vegetation Management (IVM) markets.

Farno has 21 years of experience in the industry, working 16 years in the T&O business and five years in the PPM business. He assumed his most recent position in 2003, when he became the Director of Marketing for Bayer's PPM business. In this position, he led the marketing team in re-launching the Premise® brand and strengthened Bayer's position in the general insect control market. He joined the PPM team from the company's T&O business, where he served as marketing manager for the Green Industry.

Visit www.bayercropscience.com for additional information.